Active Measures are a series of politically motivated covert operations, which also include an information component. The term was coined to primarily describe KGB operations around the world during the Cold War. Such methods were resorted to not only by the USSR and the countries of the socialist bloc. Western bloc countries also actively employed similar methods during the Cold War. After the collapse of the USSR, the term Active Measures fell out of use for a ever, the rise to power Now the methods of KGB First Chief Directorate have been successfully adapted to modern technologies and are used both in politics and business.he rise to power Now the methods of KGB First Chief Directorate have been successfully adapted to modern technologies and are used both in politics and business.